The Wade Brothers, Directors and Photographers

From a commissioning perspective, the Wade Brothers are the Unicorn Package. They get it. They listen, they visualize, they’re complete professionals, and they are exactly who they say they are. They’re a sure thing. The Wades are unashamedly bold and they know their shit. And that’s not because they’ve read up or because they run a successful tumblr, they just have it inside their bones. They know their subject inside out, which is why they’re able to tear it up from the inside and create something new, something totally and truly original. For advertising creatives working with a team of this caliber, well, that’s the Holy Grail. Imagine commissioning a technically flawless director and photographer, who knows exactly who he is and who he isn’t. Imagine that he can read what the client wants, he knows how to push it, he knows what ‘content’ actually means, and then double that human. Two best friends with the same eyes and the same brain, and you’ve got the Wades. And, in my opinion, the equivalent of a Creative Director’s wet dream.

-Testimonial by Lydia Pang, Head of Art, M&C Saatchi London