Bacardi`
Untameable

The Wade Brothers photographed the global Untameable campaign for Bacardi with BETC in Panama and Mexico. The images focus on the brand’s famous heritage and the incredible struggles that the family overcame to get to where they are today, including fires, exile, prohibition, and Cuban revolutionaries.

Photographer: The Wade Brothers
Post Production: Realfake
Agency: BETC
Client: Bacardi
Title: Untameable