July 26, 2021

Captain Obvious: Creating the Iconic, Funny Mascot Behind Hotels.com Ads

Captain Obvious has been the iconic, humorous brand mascot of Hotels.com since 2014, representing a world traveler who is delightfully obvious.

Dan Donovan, vice president and executive creative director at Crispin Porter & Bogusky, based in Boulder, Colorado, told The New York Times “Hotels.com is an obvious place for people to start searching”, as it would be listed first in a search for accommodations due its name. The campaign name “The Obvious Choice” was inspired by this and was an effective content marketing strategy, as it generated awareness and memorability for the brand by engaging viewers in an entertaining way.

Hotels.com, "The Obvious Choice: Labor Day"

The Creative Vision Behind Captain Obvious 

Director duo The Wade Brothers launched, cast, directed and photographed the award-winning global print campaign and online content for Hotels.com “The Obvious Choice” campaign.

Captain Obvious wearing a red captain suit and black captain hat standing in front of the mirror talking to his reflection for a viral and funny ad campaign for Hotels.com

“We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success.”

Lyndon Wade,
The Wade Brothers

The director and photographer brothers have a unique vision of their own, but the family dynamic brings harmony to the images they create. Realistic Lindsey Wade prefers to conquer the camerawork and create authentic images with a graphic finish. The more eccentric Lyndon Wade directs and brings fantasy, irony, and humor to the creative aspects of a given project. Those qualities and the amazing way they come together are immediately recognizable in “The Obvious Choice.”

Lyndon Wade remarks, "We launched this campaign globally with Crispin Porter. We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success. Now running for 7+ years and doesn’t look to be slowing down. The Wade Brothers have a long list of clients we have either launched or re-branded. We love having a part in redefining brands and how they present themselves. We’re very proud to have worked on this and loved seeing it grow."

From Funny Commercials to Luxury Advertisements

Although “The Obvious Choice” campaign was humorous, The Wade Brothers have filmed and directed serious luxury advertising campaigns for major name brands such as Toyota, Nike Middle East, Audi, and Bacardi, to name a few.

Growing Brand Value through Funny Advertisements

Captain Obvious has existed virtually in popular culture since the ’90s as a sarcastic, playful name to call people who state the obvious. In Hotels.com’s "The Obvious Choice" campaign, he comes to life in one of the funniest advertisements and best advertising mascots of the last century. Brand mascots have been used in some of the best ad campaigns and funniest commercials ever created.

Here are a few examples of the best brand mascots:

  • Flo (Progressive)- Flo is a fictional salesperson for Progressive played by actor and comedian Stephanie Courtney whose humor appealed to people’s emotions and brought attention and awareness to the brand. Not only was the ad funny, but it was well executed and made an impact for more than 10 years. Sean McBride, EVP of Arnold Worldwide and Executive Creative Director of Progressive’s ads for the past five years told Forbes Magazine “I do think there are two fundamental factors that decide whether spots get laughs. Put simply, there are funny concepts, and there are funny executions. And, for me, execution almost always wins. That’s not to say that great concepts don’t make for amazing ads. But the airwaves are riddled with funny ideas rendered lame because of bad execution.”
  • Mr. Peanut (Planters)- Born in 1916, Mr. Peanut came to life as an anthropomorphic peanut mascot when schoolboy, Antonio Gentile, submitted his design to a Planters contest. Mr. Peanut served as the Planters company’s mascot for over 100 years, up until his death in a Super Bowl commercial in January of 2020 due to a nutmobile accident. He then was promptly reincarnated into Baby Nut, who now seems to be rapidly aging as he celebrated his 21st birthday in August of 2020 and now has even picked up a monocle. While the ad faced some controversy, it provided a shock factor and brought some relevance back to the Planters brand
  • The Most Interesting Man in the World (Dos Equis)- A well traveled gentleman with refined tastes who claims to be the most interesting man in the world, served as a mascot for Don Equis beer from 2006-2018, with plans of reinventing him in the future. Jonathan Goldsmith is the most memorable actor, becoming a popular meme—I don’t always X, but when I do, I Y.

Campaign Goals

Present Hotels.com as The Obvious Choice with Humor and Wit

Not only did the character need to embody Captain Obvious’s witty personality, but The Wade Brothers also needed to capture that humor and translate it into imagery that would create a character who could persist through multiple campaigns.

Creating the campaign:

  • Hiring a location scout
  • Casting the star 
  • Shooting at location
Hotels.com, "The Obvious Choice: Business"
Hotels.com, "The Obvious Choice: Notification"

The Solution

Create a Smart, Funny Ad Campaign for Hotels.com Introducing a Real-life ‘Captain Obvious’

The process of creating this campaign included determining the perfect casting decisions, scouting the locations for this world traveling character, and using new techniques, methods, and gear to make a killer ad that would withstand the test of time.

The effectiveness of humor in advertising is often controversial and debated. However, there is no doubt that humor is a great tool for advertising when paired with a well-constructed concept. These ads are often gravitational and memorable to the viewer, which is why so many people have a lasting memory of their own favorite funniest advertising campaign mascot.

Portrait photograph of funny Captain Obvious with his hands clasped while staring into the distance. Captain Obvious is wearing a red silk suit standing in front of elegant blue and gold curtains.

“...Put simply, there are funny concepts, and there are funny executions. And, for me, execution almost always wins...”



Who Plays Captain Obvious?

Actor and comedian Brandon Moynihan was selected through street casting to portray Captain Obvious, which he has spent several years developing. Moynihan is obvious and oblivious, and downright embarrassment proof. 

The key characteristics of Captain Obvious needed to be pleasantly obvious, but not ignorant or boring—he needed to be a seasoned world-traveller. Having a human brand mascot as opposed to an animated mascot helps humanize the brand, which is exactly what Hotels.com is, a company of people who love to travel.

“We handled the global print campaign and all the online content. Working with an improv and stand up comic was an absolute pleasure and kept us laughing all day.” — THE WADE BROTHERS


Making a Funny Commercial with Post Production and Editing

While the Wade Brothers directed and filmed “The Obvious Choice” and “Checking in with Captain Obvious,” RW2 sourced expert post-production services for these campaigns.

For the live-action and editorial work, Jon Bazata worked on post-production. Bazata is an editor who has worked with RW2 on projects such as Wendy’s live action commercials.

For still photography, RealFake took a larger-than-life approach with their editing in this campaign. This retouching included transforming many images into one, a common industry technique and Realfake specialty known as compositing. By using exaggerated scale and vibrant colors, RealFake highlighted the humor and complemented the self-evident theme.

Funny advertisement of Captain Obvious standing through a bed in a hotel room while wearing a red captain suit and hat. Funny still photography campaign for Hotels.com photographed by The Wade Brothers.
Hotels.com, "The Obvious Choice: Checking in with Captain Obvious"

How Effective was the Captain Obvious Campaign?

Results in Numbers 

Ultimately, The Captain Obvious campaign was a huge success for the brand and creatives involved, winning prestigious awards and fans worldwide. 

Funny advertisement of Captain Obvious proudly standing in front of a tropical destination with his arms open while earing his captain suit and hat. The funny still photography was used in a print ad for Hotels.com The Obvious Choice campaign photographed by The Wade Brothers and retouched by Realfake.
The Wade Brothers’ "The Obvious Choice" campaign for Hotels.com featuring Brandon Moynihan as Captain Obvious.

The legacy continues to live on as Brandon Moynihan as Captain Obvious is still working with Hotels.com and their ads are still running today, with the most recent featuring a safe booking education course. 

The Captain Obvious mascot creates a positive association with the Hotels.com brand name, humanizes the brand, and appeals to people’s emotions with humor. It was well executed with proper planning and collaboration with elite media production professionals to create a memorable, long-running advertisement with impact.

Are you ready to take over the world with award-winning creative content for your brand?

April 27, 2021

RW2 arthouse Curates Artists Worldwide

While one artist is a book, a collective of artists is an entire library. At RW2, the arthouse is a carefully curated library of accomplished artists available for commissions. 

Browse and filter artist portfolios on arthouse.co to discover and hire the perfect artist for your project.

A Curated Community of Artists for Hire

RW2 arthouse is a community of elite commissionable artists representing every discipline. You can commission any type of art from a growing catalog of content creators and freelancers, including: 

  • directors, 
  • photographers, 
  • illustrators, 
  • muralists, 
  • animators,
  • motion designers, 
  • graphic designers, 
  • sculptors, 
  • textile and mixed media artists,
  • muralists,
  • installation artists, 
  • and more. 

These creative artists are carefully hand-picked with diversity and exceptional talent in mind.

The production-savvy specialists at RW2 coordinate with the client and recommend the perfect commercial directors team. Although every project requires a different approach, each is handled with care and receives the thorough assessment it deserves.

Unlike a singular artist, the arthouse collective allows RW2 to have a list of artists who can work simultaneously in multiple places at once, worldwide. Also, collectives provide artists the benefit of collaborating and giving feedback to each other. Artist collectives are efficient and reliable.

A Content Agency Connecting Artists with Brands

RW2’s arthouse is also a content agency that connects artists with brands and advertising agencies who need art. The result: Artists get commissioned for their creative work while companies make an impact with their advertising. arthouse is agency production and art-buying, artist resourcing, content production, and media delivery.

How arthouse Approaches Content Production

arthouse efficiently develops a plan that delivers quality content for every project. The arthouse produces, shoots, films, draws, and designs range using a knowledgeable production team. Additionally, they provide valuable content from every discipline. 

The RW2 arthouse team creates this personalized content for every platform; the arthouse has commissioned artists for various local, regional, and international brands. They also work on a per-project basis, which means the entire process is custom-tailored for each project.

The production team maintains a high level of attention from smaller-scale projects that may only require post-production work to an entire campaign planned from beginning to end.

Hire the Best Artists for Your Project

Hiring a commercial artist through arthouse is straightforward.  arthouse works as a partner to agencies, brands, and artists. It stands out as a vital resource not only in the Kansas City community where our studios are located but throughout the Midwest, U.S., and worldwide. 

Grace Chon, Photographer

Grace Chon is a self-taught commercial + editorial photographer specializing in lifestyle pet portraiture, including dogs, cats, and more. Chon has clients such as ad agencies, magazines, publishing companies, celebrities, non-profit organizations, and TV shows, including Purina and Fancy Feast.

Not only that, but she is also the author of 2 dog photography books: Waggish: Dogs Smiling For Dog Reasons and Puppy Styled: Japanese Dog Grooming, Before and After.

Commissionable artist Grace Chon's portrait photo an adorable corgi with a pink collar on a pink backdrop.
Grace Chon photographs a picture-perfect corgi on a pink background, complete with a matching pink collar.
Commissionable artist Grace Chon's cute portrait photography of a smiling asian baby next to their best friend, a black dog.

Yeye Weller, Illustrator

Yeye Weller is an award-winning illustrator who brings a bold, colorful style to his handmade and digital illustrations. He created a mural for the Las Vegas Warby Parker grand opening where “NICE TO SEE YOU” surrounds an animal-like character clad in a fabulous pair of glasses.

As another example, Dunkin Donuts commissioned Weller to create a colorful cartoon iced coffee in their ad. Other notable names that have worked with Weller include The New York Times and Warner Bros.

Yeye Weller's colorful, beachy graphic illustration with bubbly cartoon shapes.
Yeye Weller’s cartoonish shapes collide to bring a beachy summer day illustration.
Yeye Weller's colorful illustration poster promoting the band Khruangbin's Hello Hello tour in Paris with cartoon phones.
Yeye Weller’s illustrations for Houston 3-piece band Khruangbin featuring a cartoon rotary telephone character.

Robert Nyerges, Director

Robert Nyerges is a commissionable director based in Los Angeles. Nyerges creates diverse, meaningful, and culturally progressive content for films, commercials, branded content, and music videos. His story-telling involves highlighting the human element by using powerful imagery. Brands he has worked with include Gatorade, Mercedes, and Adidas.

Black and white photo of Robert Nygeres directing behind the scenes of They’s music video for “Pops.”
Robert Nygeres is directing behind the scenes of They’s music video for the song “Pops.”

Matt Mooney, Studio Photographer + Director

Matt Mooney is a calm and collected photographer specializing in food, tabletop, and product photography. He has worked with reputable brands such as Dairy Queen, Reese’s, Panera, Sunny D, Applebees, Tropicana, and Wendy’s. Not to mention, he has been a core member of RW2 since 2008.

Commissionable artist Matt Mooney does food photography with shishito peppers and Kirin beer in tulip glassware on tabletop.
Matt Mooney’s shishito peppers paired with a Kirin Ichiban served in tulip glassware make you hungry for Japanese food.
Matt Mooney's colorful summer cookout photography for Hostess twinkies with classic favorites like hot dogs and watermelons.
Matt Mooney photographs the perfect summer cookout complete with Hostess twinkies, watermelon slices, hot dogs with ketchup, mustard, and relish.

The Wade Brothers, Director + Photographer

The Wade Brothers are real-life brothers and creative visionaries— a technically flawless team who create original content every time. Lyndon and Lindsey Wade are strong creators individually, but they make an efficient team of directors and photographers with a unified mission. The Wade Brothers clients include Adidas, Garmin, Audi, DirecTV, Intel, and Google.

Female athlete standing in Middle Eastern street with neon lights photographed by commissionable artists, The Wade Brothers.
The Wade Brothers bring signature cool to their client Nike Women Middle East, which challenged stereotypes and celebrated women athletes. 
Male Paralympic Olympics athlete stretching on track for Toyota campaign photographed by commissionable artists, Wade Brothers.
The Wade Brothers photograph Paralympic athletes for the “Start Your Impossible” campaign for Toyota, the worldwide mobility partner for the Olympic and Paralympic Games.  
In Central America, dancers with colorful dresses dance in the street to local musicians, photographed by The Wade Brothers.
The Wade Brothers travel to Panama and Mexico to shoot a global Bacardi rum campaign. The images focus on the brand’s heritage and the struggles the family overcame to get there.

RealFake, Digital Retouching

RealFake’s founder, Judy Rush, is a leading digital artist in advertising and photography communities.

Funny advertisement for Fresh Step cat litter featuring a cat holding in pee retouched by commissionable artists, Realfake.
The Wade Brothers bring humor and style to this Fresh Step cat litter ad with RealFake retouching for a photo of a cat who’s gotta go.
Captain Obvious greets guests in front of a Hotels.com resort, photographed and retouched by arthouse commissionable artists.
The Wade Brothers with RealFake retouching presents Captain Obvious for Hotels.com.

Trevor Hawkins, Director + Photographer

Trevor Hawkins is an adventure and wildlife still photographer and a cinematographer, editor, screenwriter, colorist, and occasionally on-screen personality

Commissionable artist Trevor Hawkins captures pic of male guide getting into the car to drive through mountains in Berguedà.
Trevor Hawkins photographs his escort through the mountains of Berguedà.

Browse more arthouse creatives and their portfolios.

Commission an artist from a carefully curated collection of top talent creatives powered by a professional production studio.

April 19, 2021

A Video Production Company in the Midwest Creating Global Impact

Why RW2 is in the Heartland

The Midwest is a global hub for commercial video production. Not only is Kansas City the perfect traveling midpoint, but it is also a hub for talented creators, beautiful locations, and affordable products. 

Along with being a traveling headquarters for production, Kansas City is an ideal setting for our studio HQ because of its Midwestern hospitality, affordability, and close-knit community of collaborative creators. There is impressive talent here because we have the infrastructure and capacity to exceed the expectations of any project. For this reason, the founders of RW2 have intentionally chosen to stay local and grow here to share their success with their community. 

“In my career, I would see all these great artists come up and work with us, and then they would move to the coasts,” Judy Rush, founder of RealFake post-production and partner of RW2, said. “Now, I see people intentionally move to Kansas City. They are choosing us.”

RW2 Reel

A History of Media Production in Kansas City, MO

Kansas City (KCMO) has renowned alumni of content production. For example, Walt Disney opened his first studio in Kansas City in 1921. Besides Disney, many other stars were produced here, such as:

  • Paul Rudd, an actor, screenwriter, comedian, and producer best known for his acting in Anchorman, Clueless, Ant-man, The Perks of Being a Wallflower, I Love You, Man, and The 40-Year-Old Virgin. He studied theatre at the University of Kansas.
  • Don Cheadle is a KCMO-born academy award-nominated actor best known for his role in the film Hotel Rwanda and as Tony Stark’s right-hand man in Marvel’s Iron Man franchise.
  • Jason Sudeikis is an actor, comedian, writer, and producer. He has written for Saturday Night Live and is known for his roles in Horrible Bosses and We’re the Millers. He got his start performing at comedy clubs in Kansas City, Missouri.
  • Janelle Monáe is a Kansas City, KS-born, 8-time Grammy-nominated singer, songwriter, rapper, actress, record producer, and model.

Kansas City is home to the first-ever AMC theatre, which celebrated its 100th anniversary in August 2020. AMC celebrated this by offering tickets for 15 cents, the cost per ticket when the single-screen theatre opened its doors in 1920. AMC Theatres is a  pioneer in the industry, building the world’s first multiplex and megaplex and even being the first theatre chain to add cup holder armrests to their chairs. RW2 Photographer, Matt Mooney, has worked with AMC to create mouthwatering commercial video productions. Netflix also filmed the third and fourth seasons of Queer Eye in Kansas City. According to MovieMaker magazine, KCMO sits at number 21 for Best Places to Live and Work in 2021. Kansas City is charming, “But the biggest draw may be the people: The city boasts more than 700 working crew.”

If you're in a big market, you're literally just working to live. I can own a house and take a vacation in the same year. You can bootstrap a business here, and you're seeing that in culinary, in fashion and in art.

Lindsey Wade,
Co-Founder of RW2 Productions and The Wade Brothers

Why Filming in Kansas City Beats L.A., NYC, and Chicago

Kansas City is a prime content production destination. The city’s arts and talent live up to cities like Los Angeles, New York City, and Chicago but retain a humble Midwestern charm. 

KCMO has all the culture, amenities, and sports teams that come with being a regional hub, but it's also connected to its roots as a 4-seasons Midwestern city located right in the rural heart of the country. KC stands out because it’s an affordable place to live that punches above its weight, producing quality arts similar to Chicago and Denver. The city has the infrastructure of casting, crew, services, locations, and other capabilities to make high-quality, efficient productions.

A year after the Covid-19 pandemic began, KCMO’s Crossroads Art District is determined to remain a significant neighborhood for viewing art. Twenty years ago, the district started to host a monthly First Fridays event. The area’s shops, restaurants, bars, streets, and most importantly, galleries host locals and visitors alike wanting to celebrate creators. 

Lyndon and Lindsey Wade, known as The Wade Brothers, along with their mother Judy Rush, founded RW2, a video production company, and are recognized preservationists in Kansas City. The family has been buying buildings that need revitalization in the Crossroads since 1999 to house the large amount of space required for their work.

In my career, I would see all these great artists come up and work with us, and then they would move to the coasts. Now, I see people intentionally move to Kansas City. They are choosing us.

Judy Rush, Founder of Realfake

According to the KCFilm location database, there are over 400 filming locations nearby, many of which don’t require permits. Some of these locations include

  • Nelson-Atkins Museum of Art opened in 1933. The free-to-enter museum contains 34.500 pieces of contemporary and historical artworks from around the world, and as such, boasts the most impressive collections in the World. In 2007, Time Magazine named the Bloch building #1 in The 10 Best (New and Upcoming) Architectural Marvels.
  • Union Station opened in 1914 as the second union station in the country, after Indianapolis. It has been the filming location of  HBO’s Truman, NBC’s American Ninja Warrior, and Travel Channel’s Ghost Adventures. RW2 worked with Union Station to create a living history.
  • Powell Gardens is a 970-acre botanical garden in Kingsville, MO, full of lush, rolling hills and windswept meadows. It features 6,000 varieties of plants and 225,000 plants in seasonal displays. Set on 12 acres, the Heartland Harvest Garden is the country’s most extensive edible landscape. 
  • Liberty Memorial at National WWI Museum overlooks the city underneath which lies a field of commemorative poppies.
  • Country Club Plaza, an open-air mall developed in the 1920s and modeled after Seville, Spain
  • The Historic River Market District
Hilltop night view of Union Station and National World War I Museum and Memorial in Kansas City, MO.
National WWI Museum and Memorial, Memorial Drive, Kansas City, MO, USA

All-in-One Content Production Company Catering to Clients Worldwide

In 2020, RW2 added two new divisions, arthouse + Wildchild, offering artist sourcing, motion control, and an international artist collective staffed with producers ready to bring your vision to life. Aside from producing live-action, still photography, and social content, RW2 provides post-production, retouching, CGI/VFX, and other video production services.


The artist collective branch of RW2, arthouse, allows brands to commission artists to develop ideas into images, videos, and social content that tell a story. These artists collaborate and provide expertise in all disciplines while expert producers on staff facilitate every aspect of production. 


Wildchild, RW2’s newest subdivision, focuses on an unparalleled post-production offering. They harness a team of editorial, compositing, and VFX geniuses that work locally and worldwide. Wildchild’s dedication to storytelling has earned it a reputation as one of New York City’s most sought-after sources for high-quality post-production. 

Content Creation for Brands

Creative content production is a critical skill for marketing. It helps to build a brand’s identity, increase sales, and gain recognition with a broad audience.

For example, in 2021, RW2 developed an astronomical advertisement for Wendy’s that involved planning and building a UFO from scratch in one week in the studio. The ad is witty and gravitational. RW2 also produced the Footballers campaign for Adidas. The project, shot by RW2 artists The Wade Brothers, featured prominent soccer stars Luis Suarez, Lionel Messi, and Paul Pogba.

Black and white portrait of Paul Pogba for Adidas Footballers campaign
The Wade Brothers capturing Paul Pogba for the Adidas Footballers campaign.

Other notable commissions that RW2 helped create include:

Black male athlete stretching his leg in Adidas Climachill campaign photography
The Wade Brothers capture an athlete stretching in a sandy desert for the Adidas Climachill campaign. 

Kansas City is the Underdog for Budget-Friendly Commercial Productions

When it comes to commercial production, Kansas City is underrated. Lindsey Wade, one of the founders of RW2 Productions and The Wade Brothers, says, "If you're in a big market, you're literally just working to live. I can own a house and take a vacation in the same year. You can bootstrap a business here, and you're seeing that in culinary, in fashion and in art." 

Not only is the Midwest a supportive, livable place where production runs peacefully, but Kansas City is the ultimate big city with a small-town feel. Though Kansas City often is overlooked when scouting locations and agencies for global productions, RW2 is a powerhouse of creativity with resources to execute projects from start to finish… all under one roof.

April 12, 2021

Bolt Motion Control Cinema Robot Finds Home in KCMO

Why RW2 Utilizes Bolt

While you may not know of the Bolt Cinebot, you’re most likely familiar with its work. 

The Bolt Cinebot is a high-speed robotic camera arm created by Mark Roberts Motion Control (MRMC), a Nikon Group Company. This company has won numerous awards for making groundbreaking camera equipment including several over the past year. Unbelievably precise and meticulously engineered, its robotics were adapted from automotive and biomedical manufacturing. MRMC has been used in hundreds of feature films, television shows, commercials, and high-end tabletop work. This is industry-leading motion control camera technology and RW2 has it, the only Bolt camera located within 500 miles of Kansas City.

Kansas City's motion control camera robot is state of the art, portable and perfect for capturing impossible shots.

How the Bolt Camera Works

You can recognize the Bolt as a seriously fast 12-foot tall robotic arm designed to move a camera or subject around at mind-bending speeds with incredible accuracy and ease. The Bolt isn’t just for speed, it can also do a slow camera pass around a subject with unhuman stability and precision. Plus, Bolt is compact and completely portable. It can be set up and studio ready in under an hour. During Covid-19, this equipment has helped ensure safe social-distancing methods by using remote operation. 

Bolt is unparalleled when combined with other accessories and technologies. MRMC made Bolt, but they also made the industry-standard software, Flair, which can control up to 500 axes of motion, as well as triggering things to happen in a scene, from controlling lighting to firing a pneumatic piston to catapult a liquid across frame. It’s all controllable from the same software making it infinitely adjustable, controllable, and repeatable. 

Additionally, the accuracy is so precise and repeatable allowing perfect multi-pass shots for composting in post-production. This can be perfect for many uses including tabletop work and even timelapse. Flair also pairs seamlessly with other technologies such as CGI integration with Maya. A previs of each motion control shot can be created in Maya, tweaked and approved before ever stepping foot on set. This can be exported to Flair, allowing the bolt to perfectly match the already approved camera moves, greatly increasing productivity, efficiency, and the amount of content that can be captured in a day. 

All of this is impossible without robotics, equipping us with total coordination and control over a shoot. Complex camerawork is no longer an issue

The Art of Motion Control with Bolt 

As the world's most advanced state-of-the-art cinema robot, Bolt has proved time and time again to grant endless new possibilities and perspectives for a project. It played an integral part in Kendrick Lamar’s Humble music video as well as CGI-filled Marvel movies like the Avengers and Ant-Man. With its speed and accuracy, we can perfectly track liquids falling or food flying through the air.

From witnessing cars being destroyed in Fast & Furious, to watching a bulldog slide down a funfair slide, the versatility of Bolt is unrivaled. It makes any shot fascinating and extraordinary. The best way to learn more about Bolt is to rent it for your next project.

Panera - Crave, directed by Stephen McGehee
Food Reel, directed by Colin Arndt

Renting Bolt

While owning the Bolt is not an opportunity for most people at its price point, RW2 provides the option to rent Bolt. The Bolt motion control camera robot may be perfect for your project if you're looking for shots that are:

  • Crisp, clear, and focused
  • Steady 
  • Ultra-fast and precise

Contact RW2 Productions to power your next campaign with the Bolt camera!