client: Oakley

Oakley — One Obsession

Live action + still photography

The Wade Brothers travelled to Alaska and Los Angeles to shoot Oakley's global campaign One Obsession. Working with Eleven San Francisco, they captured the essence of the intense determination and passion it takes to be a great athlete. The live action was edited by Jon Bazata (RW2) and the stills were retouched by Realfake (also RW2!) so this was an all-hands project at the studio.

Launched in Feb and running through 2015, Oakley’s new ONE OBSESSION campaign invites and inspires people to join the brand’s global network of renowned athlete ambassadors in living out their passions.



Behind the scenes