client: Reebok

Reebok — Teyana Taylor

Broadcast Video

Andrew Gallo directed this campaign for Reebok featuring Teyana Taylor.

Reebok — Campaign


The Wade Brothers shot this Reebok campaign, titled ‘Reethym of Lite’. The Wades shot both still and moving image with Reebok's UK ambassadors Labyrinth and Bluey.

Working alongside M&C Saatchi, the brothers created vibrant compositions that often depict subjects in a kind of suspended animation. Utilising an idiosyncratic aesthetic that synthesises elements of surrealism, fantasy, and wide-ranging influences, the Wades took made the most of this opportunity to distill big ideas into tightly honed concepts.